About Us

About VisionProPOS

Powering Optical Practices Since 2005

VisionProPOS is a comprehensive practice management and point-of-sale (POS) solution designed specifically for the optical industry. Our software supports the full business lifecycle of optical practices and retail environments — from small single-location offices to large multi-location enterprises.

Built with both practice management and POS capabilities, VisionProPOS enables opticians and optometrists to streamline operations, improve patient and inventory management, automate retail billing, and gain deeper insights through advanced reporting. The system is fully customizable to fit the unique workflow needs of each practice.

VisionProPOS is developed and supported by experts with extensive experience in both technical and retail environments, ensuring a solution that is both powerful and user-friendly.

VisionProPOS is owned and operated by SoftForward Technologies Inc., a Calgary-based technology company established in 1999.

Explore Our Solutions

1999

Est. Calgary,
Alberta, Canada

Our Principles

What Defines Us

At VisionProPOS, our principles define how we build our technology, serve our clients, and grow our organization.

Customer-Driven Innovation

We continuously evolve our platform to meet the real-world needs of optical practices and retail environments.

Integrity & Transparency

We operate with honesty, fairness, and accountability in every relationship and business decision.

Reliability & Excellence

We deliver dependable, high-performance software supported by knowledgeable and responsive professionals.

Partnership & Collaboration

We work closely with our clients as long-term partners, supporting their growth and success.

Continuous Improvement

We are committed to ongoing learning, development, and improvement in both our products and services.

These principles ensure that VisionProPOS is not only a technology provider — but a trusted partner to the optical community.

Leadership Team

VisionProPOS — Leadership Team

VisionProPOS is developed and supported by a dedicated leadership team with deep experience in optical practice management technology and business operations.

Dharminder

President & Co-Founder

As President and Co-Founder, Dharminder leads VisionProPOS with strategic vision and operational oversight. With extensive experience in software development and optical industry workflow, Dharminder ensures that the VisionProPOS platform remains innovative, aligned with customer needs, and supported by high standards of service excellence.

Harry

Vice President & Co-Founder

Harry drives business growth and client engagement strategies for VisionProPOS. He brings deep expertise in sales leadership, market development, and customer relationship management. Harry plays a key role in ensuring practices understand the value of VisionProPOS and receive tailored support through every stage of the customer journey.

Jayasankar

Development Lead

Jayasankar is a core member of VisionProPOS's leadership team, contributing to product strategy, implementation, and customer success. With a strong technical and industry background, Jayasankar helps bridge development priorities with real-world practice management needs. His focus on innovation and quality drives continuous product improvement.

Privacy Policy

Your Privacy Matters

VisionProPOS is committed to protecting the privacy and confidentiality of all personal and business information entrusted to us. We collect and use information solely for the purpose of providing software services, technical support, and customer relationship management.

We do not sell, rent, or share personal information with third parties for marketing purposes.

Our privacy practices include:

Collecting only information necessary to deliver our services
Maintaining secure systems and controlled access to data
Using information only for its intended business purpose
Complying with applicable privacy legislation
Providing individuals with access to their information upon request

We take all reasonable technical and administrative measures to safeguard information against unauthorized access, disclosure, or misuse.